Marketing

Here are 2 important questions we may want to ask as we plan the future: What is our purpose ? What is the purpose of technology ? From those 2 questions, we...

Depends on what you use LinkedIn for... There's a lot of noise out there from social media, news media, collaboration sites, feeds of all sorts, and oh yes.....

I read through a number of research papers (social and psychological pattern analysis used to understand behavioral modeling) related to both my work with mo...

Here's one way to think about positioning EA Services your customers: The customers for EA are all the participants that may be impacted by services provided...

All too often I see organization attempting to measure customer satisfaction, trying to assess customer needs, and creating metrics to capture the 360 degree...

I see many discussions these days centering on how to measure/justify the significant costs of products and services (the latter of which is coming under inc...

We often see product research organizations provide detailed reports that compare one product's features over another.  While these are useful to engineers, ...

There are a number of companies that have not had any layoffs during this (or prior) downturns in the economy. The operate lean all the time. Yes, they don't...