"Living" your Corporate Values to Drive Cultural Change

Updated: Apr 11, 2019

Leveraging corporate values properly can drive corporate culture.  But, it requires discipline and a commitment to living the values not merely publishing them.  Companies that have driven change through their values have achieved remarkable results.

Have a look at the following list of corporate values:

  • Integrity

  • Accountability

  • Productivity

  • Efficiency

  • Innovation

Since this list is not ordered, it's subject to interpretation by any employee to justify their decision making.  This is a common problem in organizations that are not well aligned with their priorities, decisions, and it often results in disconnects between strategy and execution.


Depending on the list of values AND the order of values, you may get different results when driving cultural change.

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