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Demand Management


Develop Your Sixth Sense

Demand Management deserves its own discipline because of the impact it has on the organization and how it should be developed as a sixth sense. We understand the complexity associated with designing and implementing an evolving set of capabilities.


We help clients identify emerging technologies, design processes and data models to establish and build their own sensor array for detecting and understanding change.  This sensory framework  leverages incoming data (from internal and external sources) and captures it in a knowledge repository where it can be rationalized as a federated set of demand that can drive change. 

Demand can be distilled into three types of input:

  • Idea

  • Issue

  • Request

Every other "type" of demand is derived from one of these demand types. There are many types of characteristics that help us understand the nature of any demand input. We'll need a way to capture that information as well as the context around the demand. Contextualization is one of the key challenges facing teams responsible for identifying and cataloguing demand. 

Once you have identified the demand (from your "sensors"), you then need to conduct an impact assessment, so you can guide prioritization of response(s) and allocate resources. These design and operational challenges can escalate very quickly, which is why we established a specific practice to help guide teams through their own evolution and discovery to achieve their sixth sense. 

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Let us help you develop your Sixth Sense

Presentation: Design a Business Sensory Platform

Business Sensory Platform.png

Learn how to leverage Demand and turn it into an Enterprise Asset to build a sensory capability across your organization (including products and services).

The sensory platform is a natural extension of the Biz:DNA and supports integration of AI tools (AI, ML, NN) to create scale.

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