Pain

Profit

• Our executives and managers are overwhelmed with analytics, reports, and metrics

• Marketing, customer support, sales, and product management never agree on what customers want

• Our customer surveys are always very positive, but our sales continue to fall

• We have a robust portfolio of projects to improve products, processes, and services, but we’re not seeing the needle move for the bottom line

• Business strategy and technology initiatives are not always aligned

• We continue to have surprises with projects and products that require intervention by executives when risks and/or delays occur

• Our executives and managers use simple dashboards and immersive visualizations instead of relying on tons of analysis and reports

• R&D, Product Management, Sales, Marketing and our executive team are all aligned on the same priorities for addressing customer outcome

• Prioritization of features and innovations is much more efficient for guiding product strategy

• We meet with customers, build value-driven relationships, and capture their unmet needs instead of bothering our customers with surveys

• Our product and project teams rely on value-driven metrics to guide investments in initiatives to deliver value for strategy and operations

• Value-driven metrics are shared across the business and technology

• Issues, opportunities, and risks are all mapped against strategy, execution, and operations to avoid surprises and build a proactive culture