Pain

Profit

• We run tons of market surveys but sales of new product stagnate

• Sales have begun falling and we have no idea why this is happening

• Product Marketing, Sales, Customer Service can’t ever agree 

• We are seen as a lagging follower by the market

• How do we get to be market leaders?

• Customers are complaining about all the
  surveys

• Members/customer don’t know what they want

• No clear direction on which ideas or features to fund

• We understand precisely what our customers want

• Our portfolio is optimized to deliver features that will assure our position as market leaders for years to come

• We have a clear and consistent strategy

• Customer value our communications and messaging in our marketing and social media channels

• Other companies frequently ask for our guidance on market trends

• Our products and services are seen as best in class

• Investments in new products and services have provided us with a rich pipeline of growth opportunities for the next 5-10 years