Improve Customer Focus
Pain
Profit
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We run tons of market surveys but sales of new product stagnate
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Sales have begun falling and we have no idea why this is happening
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Product Marketing, Sales, Customer Service can’t ever agree
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We are seen as a lagging follower by the market
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How do we get to be market leaders?
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Customers are complaining about all the
surveys -
Members/customer don’t know what they want
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No clear direction on which ideas or features to fund
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We understand precisely what our customers want
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Our portfolio is optimized to deliver features that will assure our position as market leaders for years to come
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We have a clear and consistent strategy
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Customer value our communications and messaging in our marketing and social media channels
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Other companies frequently ask for our guidance on market trends
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Our products and services are seen as best in class
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Investments in new products and services have provided us with a rich pipeline of growth opportunities for the next 5-10 years