Concept Development


Selecting & Evaluating Great Ideas

Okay, so you’ve got tons of ideas, but which one do you pursue ?  How do you evaluate any one idea to determine if it’s going to work and (even if it does) whether it will be valuable to stakeholders and (especially) customers ? This is where concept development of ideas is a critical path exercise that needs to be done using a lightweight methodology (staff, budget, cycle time) to evaluate ideas worthy of inserting into operations and/or products. 

You’ll need a set of measures for evaluating ideas and a process for combining ideas into a larger more effective idea OR decomposing a large idea into more digestible component ideas. 

We will collaborate with your marketing, product design (including R&D) and technical teams to establish or extend your pre-lifecycle development efforts to:


  • Establish a process for identifying and prioritizing opportunity and selecting one or more ideas to help address the opportunity

  • Evaluate the impact of the opportunity on strategy, execution, and operations

  • Provide guidance for marketing on Go-2-Market planning and product development teams for product launch

  • Establishing success criteria and scope planning to guide concept development

  • Introduce separate funding models to support concept development

  • Extend portfolio planning, governance, and measurement to manage and analyze concepts under development

  • Provide roadmap of initiatives to implement the idea so it can become an innovation (delivering value for customers)

Select & Develop the Right Ideas 

© 2020 by The Value Enablement Group, LLC. 

West Deerfield Township Deerfield Illinois United States

agility, innovation, value, sustainable growth, digital transformation, sustainability, digital customer journey, architecture, BizDNA, strategy, roadmap, modeling, adaptability, knowledge, policy

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